I took the kids to Sainsburys last week to get some supplies. For Non-UK readers, Sainsbury’s is a supermarket – one of the big four or five chains in the UK.

So I had the kids stuffed in the trolley, sitting among the groceries and because it took me longer than it did Bletchley Park to crack the Enigma code to make out what my wife had written on the shopping list they were getting bored and hungry.

So I went to the bakery section where by chance they’d just baked a new batch of crusty French bread. It was still warm so I grabbed a couple of sticks and tore some up so we could munch as we shopped. I put one whole stick and a part-eaten stick into the trolley so I could pay for it along with the rest of the groceries as we left the store.

Within seconds a woman with ‘I’m Janet – How Can I Help?’ written on a badge on her Sainsbury’s uniform marched up to me with a face like a bag of spanners and an attitude to match.

She then proceeded to give me a lecture about how I shouldn’t eat bread that I hadn’t paid for yet. I initially thought this was funny until I glanced at my little girl slowly stopping chewing and looking guiltily at the piece of bread in her hand.

Which is when I lost it. I kept my voice steady despite being furiously angry and explained to this women exactly whereabouts in the food chain I thought she was, and if she had any sense of business she’d realise that every time we came to the store my kids yelled for fresh bread thus making more profit for her employers.

But no.

Resisting the urge to tear the bread up into tiny pieces and scatter it around the bakery section while doing a mad dance I walked away, having made my opinion of her clear.

Now I WAS in the wrong, but there are ways of explaining things, and anyone with common sense could see I wasn’t about to eat half a baguette than put the rest back in the rack (although maybe next time I visit….)

Transfer the whole scenario to Internet Marketing and we see a strange thing.

People complain about the pettiest little things – slight mis-spellings in bolgs and repots, or a web page that takes a little too long to load.

What we REALLY should be complaining about are the things that nobody seems to notice in Internet Marketing – it’s like the emperor’s new clothes – nobody else says anything so nothing gets said at all. The HUGEST things are therefore ignored.

I’m talking about the multi millionaire marketers who launch $1,000 software before it works properly, or the super afilliates who entice you to buy the latest thousand dollar products through them by promising huge bonuses which never arrive.

Following the carbohydrate analogy, let’s get to what’s wrong with the bread and butter of IM – forget the little things that just annoy and concentrate on shouting about the BIG rip-offs that cost thousands of dollars.

If you want to have a good moan and find out what’s being said about IM by real IM’ers rather than guru’s or their butt buddies then go to www.guruscamforum.com and log in – it’s free, you won’t get any sales emails so just introduce yourslef and say hello to some of the smartest marketers around. Quite a few are online friends (which is why I don’t delete the posts where they take the pee out of me)

You’re more than welcome to join us.

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