Marketing Secrets Uncut! – The Late Night Drinking Sessions….

The title of this post doesn’t leave much to the imagination eh?

A quick intro vid about what I’ve got for you in 3 or 4 days time. The page isn’t live yet but I’ll let you know when it is by email (subscribers only). DON’T miss this free info.

http://www.marketingsecretsuncut.com/



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Rule breaking.

If you’ve never spread a coat or blanket out on the grass, on a village green or in a park,  and sat down next to a ‘keep off the grass’ sign, then you’re really missing something. It’s better if you’re older than 30 because it disturbs people even more.

Try it – then look directly at the people who follow the rules and keep off the grass. Watch their faces as they stare at you. You’ll see emotions ranging from open hostility right through to (and these are the best ones) those people who almost look to be in physical pain because they’re THAT uncomfortable with you breaking the rules.

Sometimes people will even speak to you – usually from a distance because they won’t step on the grass – and say (especially if you’re in England) ‘err excuse me – and gesture towards the sign’

The more you smile the more they get frustrated.

‘I want to sit on the grass’

‘But you’re not allowed to’

‘Is it YOUR grass?’

‘Well no but the sign says you should keep off’

‘I decided to ignore the sign – it’s just a sign and I’m not hurting the grass’

‘But what if EVERYONE walked on it?’

‘They won’t’

….and on and on.

I don’t walk on grass I shouldn’t very often but that’s not the point. There are far too many nasty little rules in force that are pointless, and unless you give yourself a slap very often you find yourself blindly following them without thinking.

I hate people who park in disabled parking spaces at the supermarket, but when I got shouted at by some t*t at 5.30am one morning for parking in one for 3 minutes while I went to the cashpoint, and there’s wasn’t another car on the whole car park, I think he deserved the bollocking I gave him back. Common sense.

Petty beurocrats are everywhere these days, enforcing rules that just plain old BUG normal people.

Enough of that though….

I think rules are there to be tested – to be bent, flexed, stressed and sat down and thoroughly bounced on.

In all areas of life too, but since this is an IM blog I want to relate that to IM.

There are people who get downright angry when other people break rules. I think it’s because they perceive it as cheating in some form – giving themselves an unfair advantage.

And in IM that’s exactly what I want – an unfair advantage that helps me to make money where others might not be able to. If that involves breaking the rules then that’s cool.

The last couple of videos I put on my blog are horrible shaky efforts. The wind is blowing so hard onto the mic in one of them that you can’t hear a word I’m saying and on the other there’s just ….me…..looking distinctly scruffy and un-professional.

But I thought I’d break some rules and post these unprofessional vids anyway.

And to the bloke who emailed me to say they were shaky and unwatchable, I sort of agree.

But to the rest of you who emailed  – next time please comment on the blog 🙂 to say they found them interesting to get an insight into me, how I do things and what I get up to, thank you – because it’s you lot who keep me going and encourage me to try things that perhaps I shouldn’t!

Which brings be finally to the REAL point of the blog.

In a few days I’ll be bringing you the first one my ‘late night marketer sessions’ and revealing (and I really CAN use that word for this info) some of the things that came out over a few beers with other marketers.

I was writing some up tonight and quite honestly there’s some stuff that I’m not sure I should include – it’s going to shock a few people and upset a few more – and that’s no exaggeration.

But it’s also going to give your business a big kick in the ass if you take this info on board.

It’s only going to subscribers too………



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A writing hidey hole – another vid!

Still playing with my Flip vidcam – in the middle of nowhere this time!

This is where I’m working on the ‘Late night marketer files’ I mentioned in my last post. Apologies for the wild wind noises and even worse, the tinkling ‘fade out’ music at the end of the vid, which actually comes from my netbook screensaver that you can see on the window sill at the end of the vid.



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Some great info coming in about a week…

I had to test out my new Flip Video (actually Flip number 2 but we won’t go into what happened to number one!) so I thought I’d do a vid-post instead of writing it. Sorry for the shaky footage…..



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At the seminar

So I’ve arrived in Bristol for The Internet Marketing seminar – you can see a pic of me here in my hotel room courtesy of my built in webcam (the netbook not me)mepuddyfest

Wonder why all British hotel decorating staff think it’s 1973?

Very friendly people in this part of the world,  although with the Bristol accent they all sound like pirates to me.

 The taxi driver from the airport told me about how he used to get half a dozen fares a day taking business people to and from meetings at some of the bank headquarters down here, but since the economic downturn he barely gets one a week.

Although when we’re in an industry where talking to people on the other side of the world is commonplace, be it by skype, email, webinar or podcast you have to wonder why they’re spending money flying people up and down the UK.  Maybe that’s why they’rel broke.

We’re pretty cutting edge compared to most offline businesses, but then we’ve known that for years.

And the other think I love about meetings like this is how they totally and utterly LEVEL people.

I flew down here in a (scarily) small plane and every single person except me was dressed in a business suit. Some of them – mostly male I’m ashamed to say – thought an awful lot of themselves judging by the way they spoke to the flight attendant.

But in the hotel there are people wearing jeans (me), suits, sandals, t-shirts and every other combination of clothes you can think of.

I’ll bet that some of the suits would wet themselves if they realised the little bloke from some small place in America or the woman with the dreadlocks from some little town in the UK pulled in over a million dollars last year.

I walked through the hotel to try to get my bearings earlier on and I’m pretty sure now that I can recognise an internet marketer at 100 paces.

They’re the ones who don’t make assumptions about sex, clothing, age or any sort of physical appearance, because ANYONE here can be an IM success story. They just casually check each other out, seeing if any faces look familiar.

I think it’s going to be a fun seminar!



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Setting off for Bristol PuddyFest

I’m cramming my undies and shirts into a bag the size of a shoe box so I can call it ‘hand luggage’ and not have to check any baggage in the main hold so the airline can lose it on my flight down to Bristol tomorrow for the much awaited PuddyFest.

It’s much awaited because seminars are great for beer, networking, motivation and education (in that order).

I’m meeting a few mates down there and I’m looking forward to the whole thing. I always come back feeling motivated about the whole industry and with a list of new potential JV and adswap partners.

Bristol is only 200 miles from my home but as with the last seminar I attended (London last October) I’m going to be flying down.

It’s a 30 minute flight so there’s hardly enough time to have a cup of coffee before landing, and I should have checked before I booked because I now know that the airport is 18 miles from the Seminar venue so the taxi ride to the hotel will take longer than the bloody flight but there you go.

I’d rather do this than drive down or go on the train though because I quite enjoy sitting round in airports, on planes and in taxis and having time to think. I’m taking my new netbook, my iphone and a pad and pen because I expect to abandon the speakers from time to time and do some work in my room.

In fact I know a few people who have put together products while at seminars. There’s something in the atmosphere that drives creativity and for anyone who’s not attended one before, I fully recommend going for that reason alone.

Of course I’m sure the speakers will be great too.

The actual content of the workshop is (I think) list bulding. I have to be honest and say that I’d still be attending if the subject of the seminar was penile peircing because the true value of workshops like this lies in the contacts made and the motivation derived. It really is a fabulous insight on how the IM scene works.

Some of the conversations I had in London at the last seminar were mind blowing just from the angle of seeing how other marketers work, and I learned an awful lot.

If you get the chance then get yourself to a seminar near you at some point this year.

If you need any more convincing think about this – a decent percentage of the attendees at Puddyfest (and Bob Puddy is known for the quality of the speakers he presents) are established marketers.

So while these guys are still going for the educational aspect of the meeting, they (like me) see the enormous value in meeting old friends and making new ones in the IM arena. It’s the same old thing – look at what the established marketers DO as well as what they teach, and you’ll realise they attend these ‘do’s’ because of the value to their businesses.

I’ll keep you updated with what goes on.



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