I’ve done some pretty stupid stuff in my IM career over the years, most of which has raised my stress levels for a few minutes if not longer.
I once prepared a broadcast email when launching out a new product but didn’t realise I’d put the DOWNLOAD page URL in rather than the salespage.
So everyone who opened the email got it for free.
That stressed me out a bit.
Got some nice emails though.
Then there was the time I launched a product after a few beers. I did it from a hotel room while at a seminar….
All went well until I realised I hadn’t quite finished the salespage completely and didn’t have any of the necessary passwords with me to access FTP or any of the members areas.
A few frantic emails and phone calls back to base sorted it out, but it also gave me a few grey hairs.
It went on to make over $100k though so it all turned out well.
But those small glitches pale into insignificance when it comes to the WORST and most stressy 5-10 minutes in Internet Marketing.
Adding the WSO buttons to your WSO thread and upsell pages when you make your Warrior Special Offer live.
If you’ve not run a WSO before you might not realise what a bloody FAFF the whole thing is.
(For non Brits a ‘faff’ is an inconvenience or a long drawn out process that isn’t straightforward)
Here’s how the process is supposed to work:
1. You write your WSO thread offering your deal and submit it to be approved.
2. When it’s approved you then have to pay $40 to make it go live. Approval can take five minutes to 24 hours in my experience.
3. Once you’ve paid and it’s live you THEN need to go over to WarriorPlus and buy a $19 license to use a WarriorPlus button on your thread (this is advisable because your thread then gets listed in the WarriorPlus system and you can track all your stats. But more importantly it attracts affiliates who promote your product)
4. Once you’ve bought your $19 license you then have to complete 15 or so fields for each one with info such as download delivery page, title, commission for affiliates, keywords etc.
5. ALL THE TIME YOU’RE DOING THIS YOUR THREAD IS LIVE BUT WITH NO PAYMENT BUTTON ON IT
6. Then you get the button code and you have to edit your thread and add the code.
7. Hopefully the button shows up. IF you’ve done it correctly.
8. This all takes me about 5 minutes but I can’t relax yet, because…..
9. I also have two upsells in my sales funnel and they both require me to buy a £19 license, put the code onto my OWN pages (there’s no forum thread for upsells so you usually host them yourself)
10. Then you’ve got to FTP the sites up to your sever to make them live.
While all this is going on you’ll be getting comments on your thread saying things like
‘Where’s the payment button?’
and ‘How am I supposed to pay for this’
and worse, once you DO get the payment button live on your thread, and you’re FAFFING about using DreamWeaver or whatever to put the button code into your OTO or upsell pages people are buying your main WSO and then saying’I saw your OTO but there was no button on it’
I find it a VERY stressful 5 or 10 minutes.
Actually on my latest WSO it took me more like 20 minutes but that’s because the button code wouldn’t go in the right place on the thread and it took me another five minutes to work out what I was doing wrong.
You’re thinking ‘nob head’ right? Getting worked up about nothing.
Let me tell you chaps, I’m no newcomer to IM but this whole putting the button code on isn’t fun.
And if you speak to pretty much anyone who runs WSO’s they’ll mention the button ‘jig’ that they go through each time. It’s like watching a fat bloke trying to tapdance. Metaphorically speaking of course.
That said it’s WELL worth running Warrior Special Offers and I thoroughly recommend them as a source of highly targeted traffic on tap and a relatively fast source of publicity, list building and profit.
You can visit my lastest WSO by clicking the link below:
http://www.jobhaters.com/oneyear
And if you check out the comment I left on the bottom of my thread in the ‘reason for editing’ box, you’ll get an insight into my headstate at the time I was doing the ‘button faff’
Comments welcome below – thanks!
Get my blog posts delivered by Email
