List-building has changed.

Not so much the mechanics of HOW to do it (squeeze page, free gift, upsell etc.) but more the ATTITUDE towards building your list…

I’ll come back to that in a minute…

For now let’s look at why YOU most definitely have something to offer in your niche

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If you’re into internet marketing chances are you have in your head a list of skills that you think you ‘should’ have:

• Be able to build a list
• Be able to write emails to market to your list
• Have a grasp of the technology you need

and so on…

But have you ever wondered if you’ve developed the WRONG skills for your business just because ‘experts’ said they’re the ones you need?

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