Why success is like a shed

tony shepherd shed coaching

My shed success analogy…

When you first come to build a business there’s a lot of different advice bandied around…

‘Find something you’re passionate about’

‘Look for a market that is already selling well’

‘You must find your burning desire’

Personally I think building a business is like building a SHED.

You have a corner of a garden with nothing in it.

You really fancy a shed in that gap because it would make life easier, would be an accomplishment and something to be proud of. It would also be an asset should you ever come to sell your house and the chances are your neighbours without a shed would admire it greatly.

So first off you have to make plans and decisions.

You either have to build the shed yourself, paying for raw materials to keep costs down OR you invest in expert help to build it, or even perhaps pay a lot of money for a ready-made shed delivered ready to go.

Here’s the REAL analogy bit…

Whichever route you decide to take you are going to hit problems:

Maybe your budget isn’t sufficient and you have to find a way to raise the shed price.

Maybe when the wood arrives you discover you have the wrong tools for the job and have to change either the shed plan OR the tools. Maybe both.

Maybe when you buy the ready-made option you find that it’s poorly made, and the help and advice you were promised to build it isn’t any good either.

Your job is twofold:

1. You have to find a way around your shed problems, NONE of which are going to be exactly identical to anyone else’s. They’re unique to you and you need to find unique solutions

2. Most importantly you have to continue to WANT the shed. You have to make sure you don’t hit a point where you say ‘Oh bugger this, I’m leaving that corner of the garden empty and go for a few pints’

Like most things in life, you’ll hit problems. Building a business, building a shed, tiling the bathroom, buying a car…it’s all the same as building a business.

You have to get past the problems and find a way to do it.

You have to keep on WANTING it, and you have to give yourself a kick every time you feel like giving up.

Build a shed 🙂

Get my blog posts delivered by Email

My experience as a LeadPages affiliate

Screen Shot 2015-07-10 at 08.16.33

Leadpages affiliate program.

I’ll be honest here and say I didn’t know I’d made any sales as a Leadpages affiliates because I misplaced my login to the affiliate section (different to the main one) and couldn’t be bothered to look it up.

I didn’t get any notifications that I’d made sales either as far as I can see.

So when I got an email from them asking me to submit a W9 (or equivalent for living outside the US) I got interested because, well that’s what you need to fill in as an affiliate to get your commission cheque

Now I’ve not made a fortune, just slightly over $500 but that’s just from including my link in reports and mentions online here and there so quite happy with the results.

Their FAQ say they pay out ‘the first week of each month’

By 9th of this month nothing had arrived so I sent them an email. They replied to tell me that they pay ‘by the 10th’ of each month.

Bit messy I thought and could be made clearer but their support is always quick to reply.

Anyway my commission payment arrived yesterday (paid by Paypal) and the stats in my Leadpages affiliate dashboard are pretty good tracking wise.

So I’ll continue to promote Leadpages because I like their service and use it myself AND it’s pretty flexible as to what offer you can send your clicks to.

I like it. Just be aware that you need to have at least a ‘pro’ account as a user to become an affiliate and maintain it to receive your commission payments

You can get a demo of what Leadpages offer HERE

Get my blog posts delivered by Email

The truth about success is standing right in front of you twerking its butt and you haven’t noticed yet…

I can tell you this until I’m blue in the face and frothing at the mouth…

It’s the truth about succeeding with pretty much anything…

And it’s standing right it front of you (as it was right in front of me for YEARS) without me even knowing that it was there

…and until you recognise it, as I had to…

You probably won’t get to where you want to be.

It’s just this:

Stick at what you’re doing for long enough for it to work

Most people don’t give it long enough, try hard enough at it or simply lack the confidence to STICK with something.

That’s the bit you have to change.

Sorry it’s not more exciting, but GET IT and it’s life changing

Get my blog posts delivered by Email

Definition of feeling cheated

Feeling cheated tony shepherd beer

Working a little later than usual last night typing out a free PDF thingy

Decided to have a nice cold beer

Something wasn’t quite right…


I’ve bought alcohol-free beer by mistake!

Felt cheated…and slightly righteous…

Get my blog posts delivered by Email

A beautiful woman loves growing tomatoes

A beautiful woman loves to garden, but can’t seem to get her tomatoes to turn red. She asks her neighbour, “What do you do to get your tomatoes red?”

He replies, “Twice a day I stand in front of my tomato garden and expose myself. My tomatoes turn red from blushing so much.”

The woman decides to do the same thing. So twice a day for two weeks she exposes herself to the garden. Her neighbor asks, “How did it go? Did you tomatoes turn red?”

“No,” she replies, “but my cucumbers are f*cking enormous.”

Get my blog posts delivered by Email

Talent is only a small part of a bigger picture

tony shepherd blog


In one of the offline businesses we operate from home we deal with artists, designers, potters and that sort of thing. Some of them are really talented.

They’re not always the successful ones though. The successful ones are the guys and gals who realise that painting or sculpting or whatever they do is only TEN PERCENT of their business

The rest is about selling.

Branding, marketing and all the other usual stuff which basically comes down to SELLING.

From what I can see the ones who don’t make much money or still have day jobs create something, stand back to admire it then move on to create their NEXT piece.

The successful ones create something, stand back and admire it and then set about SELLING it before they spend much time creating anything new.

Talent is only a relatively small part of the success process unfortunately

Ring any bells ??

(who said internet marketing is the same?????)

Get my blog posts delivered by Email

Do you think about your positioning in the marketplace?

How often do you think about your POSITIONING in the marketplace?

(I don’t do it as often as I should)

If you’re creating a product you focus on the creation, the sales page, getting JV’s on board and the rest…

…but think how much easier it wold be if you spend that time doing nothing but considering and positioning yourself as unique in the marketplace.

When Fred Bloggs, Jon Doe or Jane Doe launch a product about a new method they used to create $10,000 in just one day without a list it’s an interesting offer and it’ll make sales…

…but when Frank Kern launches exactly the same product it’s a multi-million dollar launch – and not just because of his list – people want to get involved, promote, license it and so on…

because, well because there’s only one Frank Kern

It might seem really hard to position yourself as unique in the marketplace…

…but how hard is it trying to compete with every other marketer on EVERY SINGLE LAUNCH YOU DO FOREVER…because none of you are uniquely positioned?

Get my blog posts delivered by Email