- Be able to build a list
- Be able to write emails to market to your list
- Have a grasp of the technology you need
and so on…
But have you ever wondered if you’ve developed the WRONG skills for your business just because ‘experts’ said they’re the ones you need?
I’ll give you an example – look at your autoresponder service and try to remember what it actually DOES, after all the bells and whistles have been taken away.
It sells for you on AUTOPILOT…
I reckon a significant number of people at my children’s school think I’m unemployed and on benefits because I’m always around during ‘normal’ working hours – dropping the kids off and picking them up
I’m always at school plays, sports days, concerts, ‘dad days’, and anything else my kids are involved with, again usually during 9-5 hours
Doesn’t help that I’m a really scruffy sod and spend most of the summer in shorts and T-shirt and most of the winter in a big old green coat
…despite the fact that I earn more in a month than many of them do in a year
We supposedly anyway. It’s pretty obvious the locals who buried thought she was a bit iffy because it’s the only time I’ve ever seen a skull and crossbones carved on a gravestone (although there were some suggestions when Margaret Thatcher died)
The grave is supposedly
We hire outsourcers, coders and ad hoc freelancers quite regularly so I’m very familiar with the process, but hiring someone full-time always takes a bit longer and is a little more in depth
I got up this morning at 7pm (which is 2pm in the Philippines where my new VA is based) to find several messages from her…