It’s a freaky thing, internet marketing.
The successful ones are all completely different.
I’ve read SHEDLOADS of blog posts, articles, and
opinions about how why certain marketers become
successful and others don’t.
Most people reckon successful internet marketers
share certain characteristics.
I think that’s crap.
I think internet marketing FAILURES share certain
Let’s look at IM gurus.
They have more DIFFERENCES that similarities.
They’re pretty unique thinkers, have different
styles and ways of communicating with their
Some have suits, some have shorts.
Some work hard, others find shortcuts.
Some are young, others not so young.
Some are great writers, others great speakers.
Some are techies others not so.
There are a LOT of differences.
The reason (in my humble opinion) that most
successful internet marketers end up that way is
because they’re unique, NOT because they share
‘All successful people set goals’ (no they don’t)
‘All succesful people are creative’ (nope)
‘All successful people live in the moment while
planning for the future’ (pleeeease)
‘All successful people are world class problem
solvers’ (I once watched a multi millionaire
struggle to find his way out of a lift)
This is just my opinion, and I’m fully prepared to
get shouted at because of it…
But I don’t think you can ‘bottle’ success.
Nor do I think you can ‘learn’ to be succesful.
You either are or you’re not.
I think these ‘success habits’ have been
artifically manufactured so that people can sell
you products about goal setting, or motivational
Here’s my take on why some people are succesful
and some people just aren’t.
1. Some people just aren’t up to it mentally.
If you’ve ever seen X factor or ‘Britain’s got
talent’ you’ll realise that a significant number
of people who want to become successful have very
real mental issues.
And likewise some people just don’t have the
required grasp of reality to become successful
I’ve spoken to people at IM seminars who are just
bloody scary. Trying to enjoy a beer while some
space invader stares into your eyes from a
distance of three inches asking for a JV and
showing you iphone pictures of the ‘hamster hotel’
he built for his pets is not my idea of a good
On the other hand speaking to up and coming
marketers like Andy Michaels, David Chamberlain
and Sean Beardmore who I met in Bristol were great
to have a pint and a chat with, without any sort
of deep IM conversation at all.
Yeah I’m name dropping because these lads could
have easily been full on, asking me and the other
established marketers for JV’s and promos but they
didn’t. They just had a pint and a laugh and when
the conversation naturally turned to marketing,
eveyone there was happy to chat.
2. Rule breakers
I LOVE ’em. I can’t stand anyone who shoves their
opinion on me because as far as I’m concerned it’s
live and let live.
This is something that is lacking in those people
who fail online.
A paralysing fear of some vague authority is one
of the major reasons I think that nips success in
It’s good to take note of what established
marketers do (as well as what they say) but don’t
suddenly forget you’ve got the ability to reason
just because someone’s been in IM a few years
longer than you.
This next bit is tough.
I think a sign of someone who’s going to struggle
to get much success online is when they ask a
question that starts with ‘Am I allowed to….?’
or ‘Can I do this….?’
I don’t know the answer. And anyone who says they
do is bullsh*tting.
I know what I’M allowed to do – but you?
How the Hell do I know what you’re allowed to do?
If you don’t understand what I’m saying here then
seriously consider taking a different direction in
You make your own rules in life. YOU – nobody
Marketers who are usually going to find success
ask questions that begin
‘How do I…..?’
See the difference?
They’re asking for advice NOT permission.
They’re finding a way.
I read a thread a bit ago on the Worrier Forum
There were over 30 replies to this particular
Of those 30, more than HALF were laying down
‘You should never….’
‘Always make sure you…’
‘NEVER start your …..’
It’d bug me even if the people posting their rules
were multi-millionaire marketers.
But they were pretty much unsuccesful marketers
who were wafting their opinions round like eggy farts.
Yet other new marketers – people who were
genuinley trying to learn were leaving ‘thankyou’
Successful marketers break, bend or find a way
around rules. Sometimes legally, sometimes not.
Before you judge ask yourself this
‘Is something wrong because it’s against the law?’
Now look – we probably shouldn’t break the law.
But successful marketers are open to the
consequences of doing so, and don’t react like a
frightened rabbit at the thought.
You ever park illegally for a few minutes? Or lie
about your income on a credit card application?
I think it’s important to be aware of of rules, but
then make your own mind up whether you’ll follow
them or not AND take the consequences.
If this frightens, upsets you or makes you
angry then you’re probably better off closing this
You’re not likely to become successful online
by being a sheep.
But by all means buy products,
join membership sites and find yourself an
Because doing this works.
BUT ONLY if you extract the bits that ‘fit’
you and understand that rest might not be for you.
I get refund requests from people who say
‘this product wasn’t for me’
They’ll be saying that as they retire in poverty.
(Sorry – I TOLD you this was going to rattle cages)
I’ve bought thousand dollar products that were
crap, except for one golden nugget of wisdom.
It’s that nugget I paid a grand for, and that
ultimately made me a lot of money.
And yes, in my early days online I’ve bought
thousand dollar products then had to pay my mortgage
payment with a credit card.
In Bristol I got into a great conversation with a
marketer who really made me sing for my
supper (or the beer he bought me)
He challenged me about why I did something in a
particular way. He really wanted to know why I
ran my business in a certain way while another
marketer he followed did things quite differently.
I explained fully why I do the things I do.
There was almost a bliding flash as he realised
that, as physics is now exploring, there are
MULTIPLE REALITIES when it comes to internet marketing.
By that I mean there is no wrong and right.
No ‘shining path’ or ‘road less travelled’
No answers, enlightenment or Nirvana.
There’s just YOU.
On your own.
Making decisions about your business.
No governing body.
No safety net.
I’ve said it before but nobody is going to
phone you and give you a bollocking for doing
There is no ‘boss’ in IM.
You can read a thousand posts like this, a million
forum posts and a gazillion products and you’ll
be no nearer to ‘getting it’
Because there’s no ‘it’ to get.
There’s only YOU.
THere are two states of being for a professional
internet marketer like me:
1. Well I made a proper arse of that.
2. Wow, that worked well.
At the end of the day you have to put a smile
on your face and press the ‘send’ button.
Just get on with it.
And then see what happens.
It’s no answer. Because there isn’t one, except
At some point you’ve got to either sh*t or
get off the pot.
You’ll know when this happens, because two things
The talking stops and the action starts.
So the up and coming marketing dude that I met
the one who’s quit his job and is working round
the clock to give his young family a fabulous
(you know who you are – your face lit up like
a Christmas tree when I asked how your young
‘un was doing)
he’s actually getting on with it. Kudos.
And that’s the nearest thing to a secret that
I can give you.
It’s true when gurus tell you not to try to re-invent
But for God’s sake roll the bloody thing in a different
direction to everyone else 🙂
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