Why should you blog? An extra $10k perhaps?

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23 responses to “Why should you blog? An extra $10k perhaps?

  1. Jason

    Sarah Brown said this in her email about this video…

    I’m glad he did though – he’s put together a really revealing videoabout how he made an extra $10,000 in three and a half months fromhis blog. I watched it in amazement – the simple techniques that he’sborrowed from his other sites and niches and used on his blog haveproved incredibly effective. Probably more so than either of uswould have imagined.

    I wouldn’t say that was revealing. You said put an opt in box on your blog and give away freebies and sell some ebooks.


  2. Tony Shepherd

    Hi Jason,

    I’m sorry you find it disappointing that by adding an opt-in box and giving away freebies I can increase my income by 5 figures.

    I actually find it pretty amazing. And I reckon that’s the secret of Internet Marketing – it’s the simple things that bring in the money (like me!).

    I presume you’re doing the opt-in box/freebie thing on your own blog?

    For ages I was guilty of missing the small stuff – the little things that actually brought in the money – but now know that these are vital to success.

    I wish Internet Marketing was all fireworks and explosions but it rarely is – but when I can increase my income by ten grand with a simple opt-in box and some freebies then I’m more than happy to do it. Who wouldn’t be?

    And I’m happy to tell you what works for me.

    Don’t forget that the point I’m making in the video ISN’T just about opt-in boxes – it’s about making the content the reason why your blog sells – relating to your readers, providing quality content and establishing a relationship. The real secret is that if you want to get Internet Marketers on your side, you should blog about your own IM business.

    And of course I’m a relative newcomer to IM blogging so it’s all pretty exciting to me.

    Next time I’ll put some jazz music in the intro eh 🙂

    Thanks for your comments!


  3. I suppose the info ‘revealed’ would be exciting to some and boring to others, depending on what level of success they’re having?

    Having just set my daughter up with a package to help her get into IM – I assumed she’d have a head start with all the info I gave her…

    Instead she has bought a domain name without any keyword research on her niche …and it’s poor to say the least!!

    Where I thought I’d started at the beginning – I was wrong.

    So from a newbie point of view….what info is revealing and what is too advanced?

    I’m sure my daughter will love coming here …. but maybe you should start a new ‘advanced blog’ for others Tony ?…..

    But then – how does one know what level of advanced marketing everyone is at?….hehe

    —- So now you could start 2 membership sites or maybe 3
    total newbie
    experienced marketer
    advanced strategies

    And the exclusive elite…. $1000 membership for zero content – BUT you can tell people you’re a member of the Exclusive Elite Club ….


    I’m reminded of many rookie salesmen quizzing me about closing more deals…
    The disappointment on their faces when I explained that the secret is not to skip any part of a presentation and cover everything from A-Z……

    And the advanced techniques just meant we could jump from A to G to P and still remember that we had to cover all the steps between to close the sale…..LOL

    oopps Rambling Again!


  4. Tony Shepherd

    True Randy.

    For me the end result- more money – is the key because that allows me to live a life I want to but I must admit when I’m confronted with things that I know work, such as ‘do more keyword research’ I can feel myself inwardly groan because I hate doing it.

    Each to their own on this one I think.

    But if you don’t have a blog about IM with an opt-in box and various levels of product available from it – try it – it works.

  5. Phil the Bear

    Content wasn’t terribly exciting but probably worthwhile for those who don’t have a blog. I haven’t – haven’t made the time yet!

    However, your keyboard sounds like an old-fashioned typewriter! Are you sure you are using a computer? And is that a cold or just a Yorkshire accent. I think we should be told.

    Bottom line – good effort. Could try harder. Let’s ee what young Sara can do. Then we’ll set up a poll (somewhere) to see who gets the Oscar for the best Laycock Publishing video in February 2008

  6. Paul

    I like your style Tony, cold or no cold, it’s refreshing to hear an English accent. Amongst the dozens of emails I get every day I always read yours for a no nonsense approach (Sara’s too). I’ve been around IM about 2 years now and am only just starting to see the wood for the trees. Thanks for your advice, it’s always practical and useful.

    And, just so’s this post doesn’t sound too crawling… Burnley are a crap football team (only joking) but I did see them play in a cup final once;-)

  7. Tony Shepherd

    I don’t know why I allow these bloody comments – I must be mad!

    The keyboard sound was built in to the camtasia sofware and I didn’t turn it off.

    Yes it’s a cold but the more discerning of you will pick up a Lancashire accent mixed with the Yorkshire. Bit of a mongrel.

    And I KNOW the content isn’t earth shattering – that’s the point – but it STILL earned an extra 10k for me.

    It was a bit of a practise vid too- not done one for ages.

    Sara thought it was great by the way – then again she thinks the American Pie movies are funny.

    Thanks for posting Phil!

  8. Tony Shepherd

    Thanks Paul – your comments are greatly appreciated – I’m really glad you like the newsletters.


    PS Burnley (or ‘Burnley nil’ as they’re known in my part of the world) DID play in a cup final. if memory serves it was 1913.


  9. Paul

    I can’t quite remember the 1913 final.. but 1962, if my old memory serves me correctly, they lost 3-1 to Tottenham (at Wembley of course).
    Keep up the good work.

  10. Hey Tony,

    Nice video, very good for beginners.

    I just started a new and already I am seeing how blogs
    can make you easy money!

    Sally 🙂

  11. Great idea to do a video Tony. If only to dispel the suggestion, I think made by Sara, that you are almost a recluse guarding your privacy by hiding away in anonymity.

    Hearing your voice really adds to the relationship with your readers.

    One tip by the way. You mentioned your most popular post. The immediate reaction is to try and find it on the blog. If you had just said put Complete and utter indulgence into the search box and you will find it would have been very helpful to your readers/now listeners.

    Hope the cold gets better- you must have taken the goose grease off too soon this year!

    Terry Ackroyd

  12. Tony Shepherd

    You’re right Paul they did -it was 1913 that they WON the cup. The last time they did.

    Although once, disgruntled fans also set fire to the manager’s wife in a chip shop after a particularly bad result. Fortunately she wasn’t hurt.

    I was wrong too – it was 1914 when they won the cup – beat Liverpool 1-0

  13. Tony Shepherd

    Thanks Sally,

    That makes two of us – I’ve had a sharp learning curve on how effective IM blogs can be, and I’m now a convert!

  14. Barry

    Hi Tony,
    I’ve been wandering around IM for 3 years now and have finally decided to do something about it. Your comments are exactly right. There’s such a thing as too much information. Do one thing at a time is my motto now. I’m shoulder deep in my ‘project’ which will obviously make me enough money to retire in a few months so I assume a blog isn’t necessary.
    Wishful thinking rules.
    I really don’t know what you’re complaining about when you talk about Burnley. Try supporting Newcastle.
    Your keyboard sound is quaint. Is your pc steam driven? You could get a fair whack for it if you put it on eBay.
    As someone who still has a proper job, I would very much like to know how much time a blog like this takes up. The ‘posting what you do’ I can estimate (probably underestimate if I go by previous estimates) but is there any ‘additional’ time that’s hidden from us?

  15. Tony Shepherd

    Thanks Terry – and for taking the time to post.

    Barry – The blogging thing is quite easy once you get into it. You need a bit of quiet time and that’s about it. I find myself up at all hours because of my kids but 4am is as good a time to post as any.

  16. Tony, from what I saw in the video and based on what I read on your posts it appears that you’re having fun while bringing in the bucks…and you do it simply..and in my view..that’s the best way.

    I see the comments that what you’re doing is too basic..what does that mean? If it works for you and is profitable… who cares if it’s basic.
    I, for one, like the KISMIF approach.

    When people try to complicate things it reminds me of many magicians I know..if you ask them to kiss a girl..they won’t do it till they figure out a way to do it through a straw..a waste of time if you ask me..and I realize nobody is asking..but it’s my nickel..

    Continued success and as always,

    all the best,

  17. Another unasked for comment..this just in..

    Two beggars are sitting side by side on a street in Rome. One has a cross in front of him; the other one the Star of David. Many people go
    by and look at both beggars, but only put money into the hat of the
    beggar sitting behind the cross.

    A priest comes by, stops and watches throngs of people giving money to the beggar behind the cross, but none give to the beggar behind the Star of David.

    Finally, the priest goes over to the beggar behind the Star of David
    and says: “My poor fellow, don’t you understand? This is a Catholic
    country, this city is the seat of Catholicism. People aren’t go ing to
    give you money if you sit there with a Star of David in front of you,
    especially when you’re sitting beside a beggar who has a cross. In
    fact, they would probably give to him just out of spite.”

    The beggar behind the Star of David listens to the priest, turns to
    the other beggar with the cross and says: “Moishe, look who’s trying
    to teach the Goldstein brothers about marketing.”

    If It Ain’t Fun

  18. Hi Tony,
    Keep up the good work and Sara too. I am amazed that here are people willing to share what works for them in getting out of the rat race and some people comment about how the content is just “normal”. The fact that you are willing to show what you are doing and how it works for you is a benefit to us all, regardless of our own experiences.
    I note that there are a lot more reports and other free ebooks appearing on the IM scene now. Is this a “new” trend?
    As for football, no wonder your a reclusive sort. Not everyone wants their wife set on fire 🙂
    Keep it coming and as you inspire others to have a go lets all share in what works for us.

  19. Tony Shepherd

    Hi Doc,

    Keep the funnies coming! And I agree with you about finding the easiest possible way to do things. Why woulod anyone want to take the hard route?

    John – Thanks for taking the time to leave comments- the normal stuff works – it’s just getting people to try it that’s the hard thing.

    Funny thing is, once people DO try it and see that it works, they go strangely quiet and just keep it to themselves. 🙂

  20. Pat

    Well I for one welcome something abit easier than what I’ve been doing the last 4 years.
    That is…keyword research..constructing Adsense sites..writing articles till they’re coming out of my ears…submitting more of same to directories every other day..hiring authors…etc.
    I am just TIRED. And sick of hyped up loads of bull I see in my mail every day.
    SO….I really have been hitting the books from Sara and also you Tony…in the hopes that this seemingly simpler approach will work for me.
    I have my first tutorial ready and am applying what’s in the book…so we’ll see what happens!

  21. One thing that so many internet marketing products lack is sharing you the thinking process that goes behind certain things we do online…showing you how step A gets to step B and how these things link together. That’s what I love about Tony and Sara’s material. It’s not “dumbed down” material which is different from “simple.” Their material shows you the thinking process, the why and the how of things, as well as the steps you can take to bring in income from various directions. Plus their material is funny and inspiring, so that makes it gold in my book. Too much IM stuff is dry and annoying and written by some kid trying to convince us that the fake graphic of a mansion he put on his site is his. I prefer Tony’s down to earth approach any day.


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