Now obviously being an opinionated bugger (me not him) and also being extremely comfortable with how I conduct my business I thought I might be missing something because I couldn’t ‘get’ why he was so angry.
So if you’re at a loose end today or have an opinion on the following I’d love to have your input.
Which side of the fence do YOU sit on?
Here’s the issue this guy had with me.
He bought one of my reports. It’s a report that shares five of my proven strategies that will shortcut cash into your account in under 30 days.
It does what it says on the tin, and if you ‘just add sweat’ as one of my favourite marketers says, then it DOES work.
So make no doubt about it, he bought a report that was teaching internet marketing techniques.
No argument there.
What DID shove a pointy finger up his sense of righteousness and all things holy was that there was an UPSELL in my sales process.
He was as mad as an X Factor contestant when he came onto my support desk.
Using colourful language he pointed out that when he buys a product about internet marketing he does NOT want to be confronted with an upsell. He found it insulting and extremely inconvenient as all he wanted was the product he’d bought.
My view on this is that he needs to look at what he’s bought.
I teach internet marketing.
70% of the income of almost all my sales come from upsells.
If upsells bug him that much he’s in the WRONG business.
Or is it OK to present his customers with upsells but woe betide any marketer who actually presents HIM with one?
(Classic case of treating your customers as being less intelligent there)
Now I’m assuming that people who buy my products have a brain and can understand what they’re buying and why.
And if you want to learn internet marketing one of the most IMPORTANT things I can ever teach you is the value of upsells.
Surely you’d be annoyed if one of my techniques was teaching about upsells yet I didn’t use them in my own funnels?
Combine this with the fact that almost EVERY company that sells online uses upsells.
Ever buy off Amazon? They’re MASTERS at it.
Trying to change your TV and Internet package?
Just look at the ‘optional extras’ they add
Almost everyone online uses upsells and one time offers.
My bloke must go trawl the internet with a permanently red face and blood pressure that could boil water.
But surely the FIRST place you’d expect an upsell is when you’re buying an internet marketing product?
If you don’t want to break eggs don’t buuy a friggin’ book on omlettes mate.
I’m 100% convinced I’m right on this.
But I’m also not stupid enough to never change my opinions.
Upsells are hugely important to anyone wanting to make a living online. You’re gonna leave a LOT of money on the table if you don’t use them.
Sure I get bugged when I have to go through 4 exit splashes to leave a page but that’s a different thing. I’m talking about related upsells.
Anyway I gave him a refund and explained how he’d be better off reading another marketer’s stuff.
I haven’t heard back so hopefully he’s gone to play with the people who post WSO’s and advertise their ‘No Upsell Promise’ as a key feature of the product they’re selling.
So here’s where I need your input guys.
I know we don’t agree on everything (thank God) but I maintain that my subscribers have a higher average intelligence than most, purely because they can understand my witterings.
So I’d appreciate your honest opinion on this one.
Where do you stand on the great upsell / OTO debate?
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