And you read the following comment:
‘It didn’t work for me’
(I’m told it’s one of the most common refund reasons too).
Five little words that are possibly the most frequently muttered in IM circles.
‘It didn’t work for me’
But those five little words provoke some quite revealing and unanswered questions that are extremely valuable when it comes to getting to know yourself in terms of being an entrepreneur AND possibly explains why you’ve made bugger all money so far.
Think about this:
What’s YOUR definition of something that ‘works’?
It’s very subjective.
Suppose you try a method a technique from a pdf you bought as a WSO and implement the method.
Exactly WHEN does it ‘not work’?
Do you try it for a day?
What exactly constitutes failure?
What if it only brings in $15 and the product creator made $100 from the method?
Is that failure?
What if it DOES bring in the $100 but the product creator does it in a week and it takes you two months?
Is THAT failure?
Here’s my hypothesis on how this works. Me included.
I think once you’ve been involved in internet marketing for even a few weeks you create your own ‘ideal magic money machine’ in your head.
It’s your own personal ideal of how much money you’d like to be earning, how long it should take to come in, how much work you’d like to do, and an image of the lifestyle you’re living while doing it.
I had my ideal when I first started in IM.
I knew what I liked doing, how much work I liked to do in a day, how much money I wanted to earn, and how I wanted my lifestyle to be.
Have I acheived that?
Does my reality match up to my dream?
No it most certainly does NOT.
Now that doesn’t mean I’m not happy with what’s going on in my business, or that I don’t feel fulfilled. I am both. EXTREMELY.
It’s just that your dreams rarely live up to reality.
I’m typing this while in the middle of a summer cold. Blocked up nose, piles of papers, folders and books on my desk. Total mess.
The car needs the brakes checking over, my T-shirt is ever so slightly streteched over my belly because I’ve just had a big breakfast and a small project I worked on last week in another niche has BOMBED big time.
Compare that with the reality of wandering across the beach in your bare feet launching your latest product and watching the sales roll in. I’ve done that too as I manage to remind you every chance I get.
But it ain’t the day to day reality of things going wrong, feeling like chucking the PC out of the window because Dreamweaver is being a total tosser or spilling a coffee over your keyboard.
Easy for me to say when the money is coming in eh?
Well think about this –
You think your dream is JUST to be able to make money online?
If you had the green stuff flowing in you wouldn’t care HOW it arrived?
You’re wrong if you think that, trust me.
There are things you just WILL not do.
If you don’t believe me then wny aren’t you making 30 videos for your first product right now?
Or writing 30 articles per DAY to start your own PLR article site?
Because no matter what you (or I) believe, in the western world we’re lucky enough NOT to have our backs against the wall that much. (not yet anyway)
We’re not watching our children go hungry. I don’t know about you but if I was in that situation and it could be cured by writing 30 articles a day I’d be typing through the night.
And I was the same when I got into IM
I knew exactly what would bring me the money I needed.
STUFF I DIDN’T WANT TO DO.
BORING REPETITIVE TASKS
UNCOMFORTABLE, OUT OF MY COMFORT ZONE SITUATIONS.
And I just didn’t want to do ANY of them.
So did I heroically struggle through all of the above to break through into the warm sunlight of success?
Did I balls. No way.
I found every excuse under the sun not to do anything I didn’t want to do.
Instead I watched what other people were doing and bought products BUT ONLY IN THE AREAS I WAS INTERESTED IN.
I don’t particularly like article marketing even though it was really big at the time. I love writing but only if it’s what I like to write. Writing 400 words on genital herpes is NOT how I want to spend my sunday.
So I mostly ignored article marketing.
Blogging however, and newsletter based products were DEFINITELY high up on my interest level, so I investigated this area, bought products on it and worked at it.
And I worked my ARSE off without actually realising it. I really enjoyed it so it was a totally natural thing when money started rolling in from it.
Now to be fair to anyone who’s just starting out today, there wasn’t the constant ‘noise’ that there is today. I’m talking about information overload.
There are new products and techniques and methods and WSO’s coming out every single day, and unless you’re some sort of willpower guru you’re going to buy and try some of them. Maybe a lot of them.
It’s human nature and while you can’t fight it all the time, there are things you can do to help your business along.
So here’s what you need to do to create a successful online business in my view.
And it IS this simple.
You need to go back to basics and look at the stuff that works:
Creating and selling your own products
Buying traffic to put into your funnel (most definitely the fastest)
There are more of course, but I focus on the above because that’s where my interest and expertise lies.
The other thing you need to do is to be honest with yourself.
Instead of saying ‘It didn’t work for me’
Try saying to yourself:
‘Well I HATED every minute of that, couldn’t really be arsed to put the work in and I’m not altogether convinced it was right for me’
Don’t do stuff you hate just because other people have had success with it, if it;s something you’re likely to dislike doing. You just won’t get anywhere.
Also consider this.
The internet marketing dream is like your ideal woman or man.
How often does anyone marry the ideal image you had at 16 or 17?
You meet someone who BECOMES your ideal (if you’re lucky)
Things change, and in IM that’s a good thing.
The stuff you initially fancied doing, like perhaps those big six and seven figure clickbank launches we had a few years back could now seem like WAY too much hassle.
Instead you might discover you’re happy bringing in a few thousand a month just writing a newsletter about hand-made model soldiers because it’s where your interest lies.
Whatever it is, you need to figure out what constitues ‘it’s working’ for you.
How fast do you want to see results, how much money, in what areas, and doing what sorts of tasks?
Work out the above, and you can select the latest new shiny products and wso’s to try – but ONLY if they fit the bill of how YOU want to work.
You’ll find success much quicker doing that because you’ll filter out all the stuff that works for other people but isn’t right for you. Dump it. Even if it does work for you it’ll seem like pulling teeth in the long run.
No matter how much other people say a technique works, if it’s not something you want to do then you’re gonna fail.
Comments welcome – what do YOU think?
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