You know what an elevator pitch is?
It’s supposed to be a short, 30 second to a minute pitch that you can blurt out to potential customers or big-shots when you’re travelling up in a lift with them.
It’s nonsense really although you still hear many marketers say you should have an elevator pitch that sums up your business in a few short sentences.
If someone will only give me a 30 second meeting I really don’t want them involved in my business regardless of HOW big a shot they are.
It can be handy at parties when people ask what you do I suppose but them again who wants pitching to at a party?
My elevator pitch doesn’t say anything about my business at all
It’s more about why I do what I do.
‘I run a business that allowed me to be around when my kids were growing up’
Not many people (especially men) actually ask what my business actually IS after that – they’re usually deep in thought.
And those that DO want to know then want to know the FULL story, not a 30 second potted pitch version.
Works for me…
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