It’s a 4 page PDF of instructions, and those four pages will generate THREE separate income streams for me.
Let me explain…
I have an idea for a website that I expect to bring me a passive $5,000 a month in revenue. It’ll take about 8 months to get to that level and I want it to be totally hands-free for me – i.e. I won’t be adding any of content or anything myself.
So I’ve hired an outsourcer to add the content that I need on a daily basis.
The PDF that I spent all day yesterday writing is a full step-by-step guide for my outsourcer about how to find the content I want adding, how to package it, what to do with images, links, basic SEO and other little twiddly bits that she’ll be creating on a daily basis.
She probably won’t need ALL the information (the PDF was very step-by-step)because I hired someone with experience of WordPress, writing, linking etc.
There were two reasons I wrote the PDF in such painting by numbers detail:
A. So if my outsourcer doesn’t work out I can hire someone else and just hand over the instructions to them to follow without spending much time training them
B. So that if I want to replicate the system I can just hire more workers and give it to them too
So what are the three possible income streams this PDF will bring me?
Here they are:
1. The $5k a month revenue from the site (should take about 8 months to come in)
2. After 2 years adding content and building revenue I expect the site to be worth around $60,000 IF I decide to sell it at auction (I’m forecasting that the passive income will have increased to around $10,000 a month by then)
3. Once the site is established and I have a regular proven income from it (again about 8 months to bring $5k a month) I can sell my system to anyone who wants to replicate it. I can base a course, report or even a full coaching program around that four page PDF that suddenly stops being ‘just’ an instruction manual and is suddenly a PROVEN $5k (or $10k if I wait two years and have a bit of luck) income system
Not everyone will want to know how to build a site that takes 8 months to reach $5k a month level, because a lot of marketers are looking for a more immediate income…
…but I know from past experience that SOME will, and they’ll pay a lot of money to work personally with me if that’s how I choose to release the information.
Quick couple of numbers for you – it’s going to cost me around $400 a month for my part-time outsource worker who’s adding the content to the site for me
So that’s $3,200 in wages in initial outlay until I hit the 8 month point at which I’ll start generating $5k a month if I’m on target.
The reality is that from past experience, sites like this usually start earning after about 6 weeks and slowly build up to the 8 month, $5k a month point.
On the other hand there are no guarantees that it will work at all, and I might end up $3,200 down with a useless four page PDF
But that’s why being in business is so much fun 🙂
Hope you enjoyed me sharing a little about how I do things…
Get my blog posts delivered by Email