We all want to be different…
Most people are offended if you say they are ‘just part of the herd’
So why, in reality are we really so AFRAID of actually being different?
As a society we’re a bit freaked by people who step outside the boundaries
If you don’t believe me think about someone with cancer who chooses not to accept chemotherapy as treatment.
We might think they’re crazy or have a death wish or are being ‘selfish’
It’s rarely considered that they might believe that it’s not the best solution and have their own ideas about treatment.
In fact some of who who have been through this dreadful disease or have family members that have might even be angry that I’d mention something like this in a blog post.
And what about people who homeschool their kids?
Are they hippies?
Or some other kind of weirdo family?
Maybe it’s not a big issue until you learn that some companies won’t employ homeschooled kids.
Just a gentle reminder not to do things differently or a legitimate reason because they don’t have a recognised high school diploma regardless of what other education they embark upon?
Look at this list issued by the Department of Homeland Security in the US
This list ‘qualifies a person as a potential domestic terrorist’:
>>Expressions of libertarian philosophies (statements, bumper stickers)
>>Second Amendment-oriented views (NRA or gun club membership, holding a CCW permit)
>>Survivalist literature (fictional books such as “Patriots” and “One Second After” are mentioned by name)
>>Self-sufficiency (stockpiling food, ammo, hand tools, medical supplies)
>>Fear of economic collapse (buying gold and barter items)
>>Religious views concerning the book of Revelation (apocalypse, anti-Christ)
>>Expressed fears of Big Brother or big government
>>Declarations of Constitutional rights and civil liberties
Dunno about you but I’m ‘guilty’ of three of those.
Stepping outside normal these days isn’t just eccentric, it’s bloody dangerous.
Take online business as another example.
If as an internet marketer you earned £40,000 last month online from home, and happen to mention this to (for example) bank teller that you earned more than their YEAR’S salary the chances are you won’t be believed.
But many of you reading this know for yourselves that it’s true.
Stepping outside the norm again.
If you tell someone your professions – accountant, teacher, office clerk, cable installer or whatever then most people have a rough ides of what your salary is.
Some are higher than others but on the whole they’re ‘normal’ salaries.
If you earn this amount in a MONTH yet look like a normal person (no Porsche or yacht) then people start to wonder about you – are you a criminal or into something iffy?
They think it’s not normal…
The thing is, in online marketing it’s the people who step outside the norm that make the most money
We’re drawn towards techniques that are ‘new’ or ‘different’ because we instinctively know that doing things differently results in different results.
Not ALWAYS better, but often so.
If you’re involved in business, different is usually better.
But if you’re working a ‘normal’ job, being an internet marketer – being different – doesn’t seem quite right or fair.
Watching someone earn £2,000 from sending out two emails to their mailing list in three hours doesn’t seem fair if you have to work an entire month crawling through dark wet tunnels on your hands and knees to install sewage pipes.
The thing is…
…it’s not internet marketing that’s not fair.
Because it makes it difficult to be different.
It’s not for the faint-hearted though…
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