Are you a marketer or a customer? (tip: this is VITAL)

tonyshepherdThere’s a moment that everyone who’s successful online goes through.

It’s a simple step – for some it comes in a blinding flash, for others a gradual realisation that happens over a period of days or weeks.

It’s VITAL.

I believe you cannot become successful online without going through this step.

It’s this:

You stop thinking of yourself as a customer and start thinking of yourself as a MARKETER.

Let me give you an example.

If you get 100 sales emails a day into your inbox and it annoys you, you’re a customer.

A marketer either just unsubscribes or (the smarts ones) read the emails to see what it is about them that bugs him, or does a search and lines up all the emails from one particular marketer in a timeline and looks at the frequencey of the mailings, the titles, and examines how he runs his email campaigns.

In short – if you’re a marketer you LEARN from the huge amount of emails flying round this business, and you understand that the person sending them is simply being a marketer themselves, no matter how well or poorly they’re doing it.

On the other hand, the customer mentality gets mad and sends a snotty email out.

With my personal coaching and mentoring clients I’m priveledged to witness this transition from customer to pro marketer quite often.

And it’s exhilarating to watch.

I call them my ‘green tea moments’ (hippy or what??)

Because after the call I usually have a cup of tea – or if it’s evening a big glass of wine although that doesn’t sound as good 🙂

And invariably it’s my client who has the breakthrough moment, usually on a Skype call, and I don’t have to say ANYTHING.

We’re usually working together on their business – for example this week I set up an interview with another marketer for one of my coaching clients, and helped another client to order his first minisite and put an affiliate system in place…

Usually what happens on a green tea breakthrough is that my client starts speaking a little faster and more excitedly – and then actually begins to speak out loud the thoughts that are running through his mind.

They often say something then stop and say ‘No that’s not right – if I do it THIS way then it’ll happen faster because……

And I can almost HEAR the building blocks of a 6 figure business slotting together perfectly as they speak.

It’s VERY cool to listen to and it always reminds me of my own breakthroughs.

My point?

I witnessed one of these moments yesterday. It was on a Skype call but wasn’t from a coaching client.

It was from a subscriber who had just secured a place on John Thornhill’s 2010 Marketing Masterclass (but not how you think)

As soon as he’d enrolled he emailed me and asked for a quick Skype chat because when he enrolled through my link he automatically got my bonus too.

Now my bonus for buying your place on John’s Masterclass through my link is an hour’s coaching session – personally, one on one – with me AND when your business is ready, I’ll send out an email to 10,000 people telling them about your new product, or squeeze page or service.

In short – I’ll bump-start your business. I’ll get you going online. I’ll give you a leg up!

So this chap came onto Skype – a little nervously as most people are – but then after 30 seconds of chatting he realised that I don’t bite (that costs extra) and that he really could ask me anything, and we talked very briefly about what he planned to do

This was just an informal 5 minute chat, not the actual bonus mentoring session – he was saving that for later as you’re about to hear

Now every member of John’s Masterclass comes out with a unique product and this is what my new Skype buddy wanted to ask me about.

He wanted to know exactly how he could use my bonus mentoring session and the subsequent mailing.

So he started to ask me then tailed off into silence…..

Then he had his moment.

He talked ME through exactly how it was all going to work. He could suddenly see the whole thing mapped out in front of him.

And then –BOOM! -it became clear for him that he was getting the whole Masterclass, and an hour’s personal mentoring from me FOR FREE…

Because once he had his unique product through John’s Masterclass, the mailing he’d get from me – by buying through my link – would probably more than cover the Masterclass fee (not to mention the large number of subscribers he’s get) and boost him into profit too.

Seriously – with a good product a 10,000 mailing should see you with some money in the bank!

In short he’d found a quick way to become an internet marketer.

He’d made the transition.

He’d found the different way of thinking.

He no longer thought as a customer – he thought as a marketer.

And because I DEFINITELY think like a marketer I found a way to tell you about my bonus when you enrol on John Thornhill’s 2010 Marketing Masterclass through my link below 🙂

(And guess what – I can teach you to think this way too)

There are still a couple of places left, so if you want to work with me on an hour long brainstorming session where we plan out your business (or whatever you want)….

and then I’ll do a 10,000 mailing for your new product, grab your place through my link below

http://www.laycockpublishing.com/jtm/bonuses/

I look forward to working with you

Tony



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How this guy dumped his 9-5 and got into IM

How do you reckon a newbie takes the first steps into full-time internet marketing?

Is it like tip-toeing through daisies in a summer field as all your carefully laid plans come together in harmony?

Or is it like wading through a huge steaming pile of dung with a giant elephant turd firmly wedged between your toes?

You decide……

Here’s an interview I did with a guy called David Chamberlain (mid cold again so apologies for the state of my voice)

We met briefly at a marketing event last year and then I sort of ‘bumped into him’ online when I was setting up a promo.

Turns out he’s only just gone full-time online, yet he’s making a full-time income from IM.

So I immediately set up an interview date so I could record exactly how he did it, and play it to you.

…I suppose because this is the sort of thing that I was eager to hear when I was first dabbling with internet marketing…

Just HOW the Hell DO people make that final jump, quit their jobs and start earning from their computers?

Here’s how one bloke did it…..

(PS he talks about actual income, where it comes from and the crap he got from his family and friends – all juicy stuff 🙂

Comments welcome – I know everyone’s situation is different before they take the plunge but can you relate to this?



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Examples Of Easy Video Player Features

I threw these videos together in under 20 minutes to demonstrate how powerful Easy Video Player is as an internet marketing tool. There’s no doubt the more I mess around with EVP the more impressed I become.

It’s VERY easy to use – as I said these vids took no time at all. They’re not as polished as they could be but that’s the whole point – if I can get them up and running in such a short amount of time, then imagine what you can do if you spend longer on them!

I’ve simply demonstrated the three features of EVP I like best – embedding Payment Buttons, Opt-In forms and Links at the end of any video I wish (incidentally the paypal button is linked to another of my products NOT EVP – I just swiped the code to save time, likewise the opt-in form opts in to my newsletter). The link button at the end of example 3 though IS a live link where you can grab your own copy of EVP and if you do buy Easy Video Player through my link, my techy team will install it for you for FREE.

You can use Amazon s3 hosting with Easy Video Player too if you wish. My opinion? I honestly think that even if you aren’t using video in your marketing yet, this is the kick in the arse you need to start. You can grab it now and use it later. Josh Bartlett, the originator of Easy Video Player says he’s considering putting the price up to $127 a MONTH rather than have a one-off purchase price as now. I don’t know whether this is marketing hype or not, but it’s worth nabbing your copy now to be sure.

You can grab Easy Video Player and secure your free installation HERE

..and here are the three videos I put together simply to show you how the features that I really like work – incidentally you can do MUCH more than this – redirects when the video ends, embed other HTML code, change colours, appearance, size, skins etc….

But personally I think all this pales into insignificance when you consider the marketing potential of putting Payment Buttons, Opt-in forms and clickable links into video. Check out the vids below and here’s that link again SECURE YOUR COPY & FREE INSTALLATION HERE





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Your GUARANTEE!

A couple of days ago I told you about a pretty cool Twitter service called Twittollower that my marketing friends Tahir and Matt had launched.

Well it just gets better because I bugged Tahir to give you a GUARANTEE that it would work for you. Here it is:

title5a

That’s SOME deal, I’m sure you’ll agree. And from what I’m hearing from people who have already locked in their place yesterday, it’s no exaggeration on numbers!

Click HERE Now To Watch The Video And Secure Your Place (Watch The Whole Video!)

If you’ve got a little more time, here’s the full Skype chat that Tahir and I had, and we decided to record, where I grill him about Twittollower and you can actually hear the pain in his voice when I make him offer his guarantee to my subscribers (he he). Please excuse my voice – a bout of man-flu 🙂



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I’ve Been BURSTING To Tell You About This!

AT LAST I CAN TELL YOU 🙂

…On November 3rd last year a couple of friends of mine – Tahir Shah and Matt Garrett let me try out a new service they’d been working on.

After just one week of using it I was so gobsmacked that I wanted to email you to tell you about it – honestly – but it wasn’t ready for launch and so to put it bluntly they just wouldn’t let me.

BUT I was three hours on Skype yesterday BUGGING Tahir to let me give you a headstart over the rest of the IM crowd because that’s the only way I could bring this special pre-launch offer to you.  You now have a SERIOUS advantage over most other people in Internet Marketing – no kidding.

That’s NOT hype I promise you – when this launches on 29th January most people aren’t going to know that this earlybird price even existed, let alone being able to take advantage of it.

So what’s all this about and why am I raving like a schoolgirl at a boy band gig?

1. From what I’ve seen there is NOTHING else out there like this.

2. I’ve seen the results with my own eyes and experienced the profits too, even though I’ve not used it anywhere NEAR it’s full potential.

Back in November Matt & Tahir offered to set up two Twitter accounts for me.

Their promise was that I didn’t need to do ANYTHING (absolutely NOTHING) and their service would automatically build me a shedload of followers.

Then I could do what I wanted with them (They’re my accounts after all) – Tweet to offer my products and services or to build a list….whatever I wanted.

I’ll hold my hand up right now and say I didn’t believe them.

So I purposely did exactly what they suggested – NOTHING – to see if their service works.

Well let me tell you it DOES. I now have over 3,000 followers on THIS account, opened 3rd Nov, and over 2,000 on THIS account opened a little later.

OVER 5,000 FOLLOWERS WHO ACTIVELY READ MY TWEETS!

And they’re REAL people with a REAL interest in the niches I chose (Internet Marketing and PLR), and who visit my sites and buy my products.

I now have more followers on these accounts in just a few weeks than I do on my MAIN twitter account after MONTHS.

What’s even better is that Matt & Tahir’s service allows you to legally, ethically and effectively grab the followers from big name marketers in your niche, such as Mike Filsaime, Willie Crawford and dozens of others (you can choose as far as I’m aware). You can even grab MY followers if you wish…:)

And they won’t know a thing about it…

THEN ALL YOU NEED TO DO IS TWEET TO THEM AND ENJOY THE TRAFFIC AND SALES IT BRINGS!

I was going to include this method in my Traffic Masterclass (I think it’s that good) but thought it only fair to offer everyone a chance to see if it’s for them.

This is a serious early-bird offer. I am one of only four marketers – Tahir, Matt and one other marketer who are able to offer this to you today.

Here’s what to do.

Tahir has made a video explaining fully how this service works.

It’s NOT a sales video, Tahir and Matt are NOT pushy marketers – they simply show you what’s on offer then you decide.

1. CLICK HERE TO WATCH THE VIDEO – The video is over 30 minutes long but it’s the only way you can lock into this unique service at the earlybird price.

2. Grab a coffee and Watch it TO THE END – You can’t get in any other way. They’re telling you how it works and what it can do for you before you buy – how many other marketers do that?

3. Decide if it’s for you (and it really should be:)

4. Lock in your place
(I get a commission for telling you about this, but I would be doing exactly the same even if I didn’t).

You can build a real, effective Twitter account THAT YOU CAN MARKET TO in a matter of weeks without HAVING TO DO ANY WORK AT ALL.

This service does it all for you.

It’s limited.
The lock-in prices are limited.
This is a genuine early bird opportunity and I’m glad I’m in a position to tell you about it.

Go watch the ENTIRE video now – HERE



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