It’s a freaky thing, internet marketing.

The successful ones are all completely different.

Unique.

I’ve read SHEDLOADS of blog posts, articles, and
opinions  about how why certain marketers become
successful and others don’t.

Most people reckon successful internet marketers
share certain characteristics.

I think that’s crap.

I think internet marketing FAILURES share certain
characteristics.

Let’s look at IM gurus.

They have more DIFFERENCES that similarities.

They’re pretty unique thinkers, have different
styles and ways of communicating with their
followers.

Some have suits, some have shorts.

Some work hard, others find shortcuts.

Some are young, others not so young.

Some are great writers, others great speakers.

Some are techies others not so.

There are a LOT of differences.

The reason (in my humble opinion) that most
successful internet marketers end up that way is
because they’re unique, NOT because they share
characteristics.

‘All successful people set goals’ (no they don’t)

‘All succesful people are creative’ (nope)

‘All successful people live in the moment while
planning for the future’ (pleeeease)

‘All successful people are world class problem
solvers’ (I once watched a multi millionaire
struggle to find his way out of a lift)

This is just my opinion, and I’m fully prepared to
get shouted at because of it…

But I don’t think you can ‘bottle’ success.

Nor do I think you can ‘learn’ to be succesful.

You either are or you’re not.

I think these ‘success habits’ have been
artifically manufactured so that people can sell
you products about goal setting, or motivational
strategies.
Here’s my take on why some people are succesful
and some people just aren’t.

1. Some people just aren’t up to it mentally.

If you’ve ever seen X factor or ‘Britain’s got
talent’ you’ll realise that a significant number
of people who want to become successful have very
real mental issues.

And likewise some people just don’t have the
required grasp of reality to become successful
internet marketers.

I’ve spoken to people at IM seminars who are just
bloody scary. Trying to enjoy a beer while some
space invader stares into your eyes from a
distance of three inches asking for a JV and
showing you iphone pictures of the ‘hamster hotel’
he built for his pets is not my idea of a good
night.

On the other hand speaking to up and coming
marketers like Andy Michaels, David Chamberlain
and Sean Beardmore who I met in Bristol were great
to have a pint and a chat with, without any sort
of deep IM conversation at all.

Yeah I’m name dropping because these lads could
have easily been full on, asking me and the other
established marketers for JV’s and promos but they
didn’t. They just had a pint and a laugh and when
the conversation naturally turned to marketing,
eveyone there was happy to chat.

2. Rule breakers

I LOVE ’em. I can’t stand anyone who shoves their
opinion on me because as far as I’m concerned it’s
live and let live.

This is something that is lacking in those people
who fail online.

A paralysing fear of some vague authority is one
of the major reasons I think that nips success in
the bud.

It’s good to take note of what established
marketers do (as well as what they say) but don’t
suddenly forget you’ve got the ability to reason
just because someone’s been in IM a few years
longer than you.

This next bit is tough.

I think a sign of someone who’s going to struggle
to get much success online is when they ask a
question that starts with ‘Am I allowed to….?’

or ‘Can I do this….?’

I don’t know the answer. And anyone who says they
do is bullsh*tting.

I know what I’M allowed to do – but you?

How the Hell do I know what you’re allowed to do?

If you don’t understand what I’m saying here then
seriously consider taking a different direction in
life.

You make your own rules in life. YOU – nobody
else.

Marketers who are usually going to find success
ask questions that begin

‘How do I…..?’

See the difference?

They’re asking for advice NOT permission.

They’re finding a way.

I read a thread a bit ago on the Worrier Forum
(intentional typo)

There were over 30 replies to this particular
post.

Of those 30, more than HALF were laying down
RULES.

‘You should never….’

‘Always make sure you…’

‘NEVER start your …..’

It’d bug me even if the people posting their rules
were multi-millionaire marketers.

But they were pretty much unsuccesful marketers
who were wafting their opinions round like eggy farts.

Yet other new marketers – people who were
genuinley trying to learn were leaving ‘thankyou’
comments.

Successful marketers break, bend or find a way
around rules. Sometimes legally, sometimes not.

Before you judge ask yourself this

‘Is something wrong because it’s against the law?’

Now look – we probably shouldn’t break the law.
But successful marketers are open to the
consequences of doing so, and don’t react like a
frightened rabbit at the thought.

You ever park illegally for a few minutes? Or lie
about your income on a credit card application?

I think it’s important to be aware of of rules, but
then make your own mind up whether you’ll follow
them or not AND take the consequences.

If this frightens, upsets you or makes you
angry then you’re probably better off closing this
page now.

You’re not likely to become successful online
by being a sheep.

But by all means buy products,
join membership sites and find yourself an
expensive mentor.

Because doing this works.

BUT ONLY if you extract the bits that ‘fit’
you and understand that rest might not be for you.

I get refund requests from people who say
‘this product wasn’t for me’

They’ll be saying that as they retire in poverty.

(Sorry – I TOLD you this was going to rattle cages)

I’ve bought thousand dollar products that were
crap, except for one golden nugget of wisdom.

It’s that nugget I paid a grand for, and that
ultimately made me a lot of money.

And yes, in my early days online I’ve bought
thousand dollar products then had to pay my mortgage
payment with a credit card.

In Bristol I got into a great conversation with a
marketer who really made me sing for my
supper (or the beer he bought me)

He challenged me about why I did something in a
particular way. He really wanted to know why I
ran my business in a certain way while another
marketer he followed did things quite differently.

I explained fully why I do the things I do.

There was almost a bliding flash as he realised
that, as physics is now exploring, there are
MULTIPLE REALITIES when it comes to internet marketing.

By that I mean there is no wrong and right.

No ‘shining path’ or ‘road less travelled’

No answers, enlightenment or Nirvana.

There’s just YOU.

On your own.

Making decisions about your business.

No governing body.

No safety net.

I’ve said it before but nobody is going to
phone you and give you a bollocking for doing
something differently.

There is no ‘boss’ in IM.

You can read a thousand posts like this, a million
forum posts and a gazillion products and you’ll
be no nearer to ‘getting it’

Because there’s no ‘it’ to get.

There’s only YOU.

THere are two states of being for a professional
internet marketer like me:

1. Well I made a proper arse of that.
2. Wow, that worked well.

At the end of the day you have to put a smile
on your face and press the ‘send’ button.

Just get on with it.

And then see what happens.

It’s no answer. Because there isn’t one, except
for this…

At some point you’ve got to either sh*t or
get off the pot.

You’ll know when this happens, because two things
happen.

The talking stops and the action starts.

So the up and coming marketing dude that I met
in Bristol..

the one who’s quit his job and is working round
the clock to give his young family a fabulous
life

(you know who you are – your face lit up like
a Christmas tree when I asked how your young
‘un was doing)

he’s actually getting on with it. Kudos.

And that’s the nearest thing to a secret that
I can give you.

It’s true when gurus tell you not to try to re-invent
the wheel.

But for God’s sake roll the bloody thing in a different
direction to everyone else 🙂

If you want to be totally overloaded with a year’s worth of my methods, techniques, philosophies and ideas CLICK HERE NOW

Short and sweet post.

If your squeeze page is currently converting at 30% and you get 1000 people hitting it a month, in theory you’d increase your list size by 300 people that month. If you had a $97  upsell for your new subscribers that converted at 5% you’d increase your bank balance by $1455 in the same period.

But if you used MY free squeeze page template (link below) and it continued to convert at 67.7% as it has for me, you would end up with 670 new subscribers and $3249 profit from exactly the same traffic and upsell.

Makes you think eh?

Grab my 67.7% converting squeeze page by clicking the image below (there’s an offer in there too that you’ll like).

Click Here To Get My Free Squeeze Page Temnplate

Squeeze pages are a lot like blokes.

They can be very ugly but still have a lot of success 🙂

They can be good looking and appear to be successful but in reality don’t perform well.

They can be very small but still manage to…. – I think I’ll stop the analogy there.

Squeeze pages have become a BIG part of my business over the past few years.

Quite honestly it’s hard to fault the model.

You offer something of value for free and in return the visitor allows you to add her email address to your mailing list, and contact her about other offers you may have.

Once she’s opted in, you can present her with other offers and enticements in the form of One Time Offers, Upsells, Cross-sells etc

You know the score.

You’re probably even expecting a one time offer when you opt in for most marketer’s lists these days.

Nothing wrong in that.

I opt-in to lists every single DAY just to see how they do things behind the scenes. It’s fascinating and a constant source of ideas to pinch.

But there’s a right way and a wrong way to ‘do’ squeeze pages.

It took me a while to sort out what converts and what doesn’t.

Here’s a quick test for you – which of these two squeeze pages converts best:

or…

 The bottom one does – the plainer one without the fancy graphics converts TWICE as well as the other one.

Tracking and testing.

And without doubt there’s an ART to building squeeze pages too.

It takes alot of time and effort and quite honestly it’s not as easy as it looks – lining up bullet points and knowing where to put the opt in forms, graphics and even video.

Recently I just grabbed myself a copy of a fabulous little product on squeeze pages.

To be honest I just got it for the templates that were included with the product – I KNOW 100% I can use these to boost my list size, and as the ‘entry point’ to the mini-funnels that are currently feathering my nest.

But I’m writing this blog post to recommend it to you because if you’re not having much success with your squeeze pages or the whole thing is making your head hurt, then do yourself a favour and cut save yourself a LOT of time by investing in the following product right now.

It’s priced at $97 but if you use TONY’S DISCOUNT LINK you’ll be able to get your copy for $47, at least for the time being.

There are videos and tutorials in abundance, including one that caught my eye – an autoresponder tutorial that goes through the whole buyer/prospect seperation thing, which MOST people, including many big marketers get badly wrong.

The reason I got this product though, was that I think the quality of squeeze page templates (they work with copy, video and images) are just excellent.

You just plug ’em in, make a few tweaks and that’s it.

The girls (Sonia and Angela Panesar) who have just released this have tested the pages and they say they’re proven to convert.

I personally know how much it matters to have high converting squeeze pages, and I know that I couldn’t get these templates made for under $400 from a professional webbie, so getting them for just $47 HERE along with a full course on how to profit from squeeze pages isn’t something I was going to miss.

Grab your copy and start REALLY using squeeze pages in your business.

There’s a moment that everyone who’s successful online goes through.

It’s a simple step – for some it comes in a blinding flash, for others a gradual realisation that happens over a period of days or weeks.

It’s VITAL.

I believe you cannot become successful online without going through this step.

It’s this:

You stop thinking of yourself as a customer and start thinking of yourself as a MARKETER.

Let me give you an example.

If you get 100 sales emails a day into your inbox and it annoys you, you’re a customer.

A marketer either just unsubscribes or (the smarts ones) read the emails to see what it is about them that bugs him, or does a search and lines up all the emails from one particular marketer in a timeline and looks at the frequencey of the mailings, the titles, and examines how he runs his email campaigns.

In short – if you’re a marketer you LEARN from the huge amount of emails flying round this business, and you understand that the person sending them is simply being a marketer themselves, no matter how well or poorly they’re doing it.

On the other hand, the customer mentality gets mad and sends a snotty email out.

With my personal coaching and mentoring clients I’m priveledged to witness this transition from customer to pro marketer quite often.

And it’s exhilarating to watch.

I call them my ‘green tea moments’ (hippy or what??)

Because after the call I usually have a cup of tea – or if it’s evening a big glass of wine although that doesn’t sound as good 🙂

And invariably it’s my client who has the breakthrough moment, usually on a Skype call, and I don’t have to say ANYTHING.

We’re usually working together on their business – for example this week I set up an interview with another marketer for one of my coaching clients, and helped another client to order his first minisite and put an affiliate system in place…

Usually what happens on a green tea breakthrough is that my client starts speaking a little faster and more excitedly – and then actually begins to speak out loud the thoughts that are running through his mind.

They often say something then stop and say ‘No that’s not right – if I do it THIS way then it’ll happen faster because……

And I can almost HEAR the building blocks of a 6 figure business slotting together perfectly as they speak.

It’s VERY cool to listen to and it always reminds me of my own breakthroughs.

My point?

I witnessed one of these moments yesterday. It was on a Skype call but wasn’t from a coaching client.

It was from a subscriber who had just secured a place on John Thornhill’s 2010 Marketing Masterclass (but not how you think)

As soon as he’d enrolled he emailed me and asked for a quick Skype chat because when he enrolled through my link he automatically got my bonus too.

Now my bonus for buying your place on John’s Masterclass through my link is an hour’s coaching session – personally, one on one – with me AND when your business is ready, I’ll send out an email to 10,000 people telling them about your new product, or squeeze page or service.

In short – I’ll bump-start your business. I’ll get you going online. I’ll give you a leg up!

So this chap came onto Skype – a little nervously as most people are – but then after 30 seconds of chatting he realised that I don’t bite (that costs extra) and that he really could ask me anything, and we talked very briefly about what he planned to do

This was just an informal 5 minute chat, not the actual bonus mentoring session – he was saving that for later as you’re about to hear

Now every member of John’s Masterclass comes out with a unique product and this is what my new Skype buddy wanted to ask me about.

He wanted to know exactly how he could use my bonus mentoring session and the subsequent mailing.

So he started to ask me then tailed off into silence…..

Then he had his moment.

He talked ME through exactly how it was all going to work. He could suddenly see the whole thing mapped out in front of him.

And then –BOOM! -it became clear for him that he was getting the whole Masterclass, and an hour’s personal mentoring from me FOR FREE…

Because once he had his unique product through John’s Masterclass, the mailing he’d get from me – by buying through my link – would probably more than cover the Masterclass fee (not to mention the large number of subscribers he’s get) and boost him into profit too.

Seriously – with a good product a 10,000 mailing should see you with some money in the bank!

In short he’d found a quick way to become an internet marketer.

He’d made the transition.

He’d found the different way of thinking.

He no longer thought as a customer – he thought as a marketer.

And because I DEFINITELY think like a marketer I found a way to tell you about my bonus when you enrol on John Thornhill’s 2010 Marketing Masterclass through my link below 🙂

(And guess what – I can teach you to think this way too)

There are still a couple of places left, so if you want to work with me on an hour long brainstorming session where we plan out your business (or whatever you want)….

and then I’ll do a 10,000 mailing for your new product, grab your place through my link below

http://www.laycockpublishing.com/jtm/bonuses/

I look forward to working with you

Tony

How do you reckon a newbie takes the first steps into full-time internet marketing?

Is it like tip-toeing through daisies in a summer field as all your carefully laid plans come together in harmony?

Or is it like wading through a huge steaming pile of dung with a giant elephant turd firmly wedged between your toes?

You decide……

Here’s an interview I did with a guy called David Chamberlain (mid cold again so apologies for the state of my voice)

We met briefly at a marketing event last year and then I sort of ‘bumped into him’ online when I was setting up a promo.

Turns out he’s only just gone full-time online, yet he’s making a full-time income from IM.

So I immediately set up an interview date so I could record exactly how he did it, and play it to you.

…I suppose because this is the sort of thing that I was eager to hear when I was first dabbling with internet marketing…

Just HOW the Hell DO people make that final jump, quit their jobs and start earning from their computers?

Here’s how one bloke did it…..

(PS he talks about actual income, where it comes from and the crap he got from his family and friends – all juicy stuff 🙂

Comments welcome – I know everyone’s situation is different before they take the plunge but can you relate to this?

I threw these videos together in under 20 minutes to demonstrate how powerful Easy Video Player is as an internet marketing tool. There’s no doubt the more I mess around with EVP the more impressed I become.

It’s VERY easy to use – as I said these vids took no time at all. They’re not as polished as they could be but that’s the whole point – if I can get them up and running in such a short amount of time, then imagine what you can do if you spend longer on them!

I’ve simply demonstrated the three features of EVP I like best – embedding Payment Buttons, Opt-In forms and Links at the end of any video I wish (incidentally the paypal button is linked to another of my products NOT EVP – I just swiped the code to save time, likewise the opt-in form opts in to my newsletter). The link button at the end of example 3 though IS a live link where you can grab your own copy of EVP and if you do buy Easy Video Player through my link, my techy team will install it for you for FREE.

You can use Amazon s3 hosting with Easy Video Player too if you wish. My opinion? I honestly think that even if you aren’t using video in your marketing yet, this is the kick in the arse you need to start. You can grab it now and use it later. Josh Bartlett, the originator of Easy Video Player says he’s considering putting the price up to $127 a MONTH rather than have a one-off purchase price as now. I don’t know whether this is marketing hype or not, but it’s worth nabbing your copy now to be sure.

You can grab Easy Video Player and secure your free installation HERE

..and here are the three videos I put together simply to show you how the features that I really like work – incidentally you can do MUCH more than this – redirects when the video ends, embed other HTML code, change colours, appearance, size, skins etc….

But personally I think all this pales into insignificance when you consider the marketing potential of putting Payment Buttons, Opt-in forms and clickable links into video. Check out the vids below and here’s that link again SECURE YOUR COPY & FREE INSTALLATION HERE

A couple of days ago I told you about a pretty cool Twitter service called Twittollower that my marketing friends Tahir and Matt had launched.

Well it just gets better because I bugged Tahir to give you a GUARANTEE that it would work for you. Here it is:

That’s SOME deal, I’m sure you’ll agree. And from what I’m hearing from people who have already locked in their place yesterday, it’s no exaggeration on numbers!

Click HERE Now To Watch The Video And Secure Your Place (Watch The Whole Video!)

If you’ve got a little more time, here’s the full Skype chat that Tahir and I had, and we decided to record, where I grill him about Twittollower and you can actually hear the pain in his voice when I make him offer his guarantee to my subscribers (he he). Please excuse my voice – a bout of man-flu 🙂

AT LAST I CAN TELL YOU 🙂

…On November 3rd last year a couple of friends of mine – Tahir Shah and Matt Garrett let me try out a new service they’d been working on.

After just one week of using it I was so gobsmacked that I wanted to email you to tell you about it – honestly – but it wasn’t ready for launch and so to put it bluntly they just wouldn’t let me.

BUT I was three hours on Skype yesterday BUGGING Tahir to let me give you a headstart over the rest of the IM crowd because that’s the only way I could bring this special pre-launch offer to you.  You now have a SERIOUS advantage over most other people in Internet Marketing – no kidding.

That’s NOT hype I promise you – when this launches on 29th January most people aren’t going to know that this earlybird price even existed, let alone being able to take advantage of it.

So what’s all this about and why am I raving like a schoolgirl at a boy band gig?

1. From what I’ve seen there is NOTHING else out there like this.

2. I’ve seen the results with my own eyes and experienced the profits too, even though I’ve not used it anywhere NEAR it’s full potential.

Back in November Matt & Tahir offered to set up two Twitter accounts for me.

Their promise was that I didn’t need to do ANYTHING (absolutely NOTHING) and their service would automatically build me a shedload of followers.

Then I could do what I wanted with them (They’re my accounts after all) – Tweet to offer my products and services or to build a list….whatever I wanted.

I’ll hold my hand up right now and say I didn’t believe them.

So I purposely did exactly what they suggested – NOTHING – to see if their service works.

Well let me tell you it DOES. I now have over 3,000 followers on THIS account, opened 3rd Nov, and over 2,000 on THIS account opened a little later.

OVER 5,000 FOLLOWERS WHO ACTIVELY READ MY TWEETS!

And they’re REAL people with a REAL interest in the niches I chose (Internet Marketing and PLR), and who visit my sites and buy my products.

I now have more followers on these accounts in just a few weeks than I do on my MAIN twitter account after MONTHS.

What’s even better is that Matt & Tahir’s service allows you to legally, ethically and effectively grab the followers from big name marketers in your niche, such as Mike Filsaime, Willie Crawford and dozens of others (you can choose as far as I’m aware). You can even grab MY followers if you wish…:)

And they won’t know a thing about it…

THEN ALL YOU NEED TO DO IS TWEET TO THEM AND ENJOY THE TRAFFIC AND SALES IT BRINGS!

I was going to include this method in my Traffic Masterclass (I think it’s that good) but thought it only fair to offer everyone a chance to see if it’s for them.

This is a serious early-bird offer. I am one of only four marketers – Tahir, Matt and one other marketer who are able to offer this to you today.

Here’s what to do.

Tahir has made a video explaining fully how this service works.

It’s NOT a sales video, Tahir and Matt are NOT pushy marketers – they simply show you what’s on offer then you decide.

1. CLICK HERE TO WATCH THE VIDEO – The video is over 30 minutes long but it’s the only way you can lock into this unique service at the earlybird price.

2. Grab a coffee and Watch it TO THE END – You can’t get in any other way. They’re telling you how it works and what it can do for you before you buy – how many other marketers do that?

3. Decide if it’s for you (and it really should be:)

4. Lock in your place
(I get a commission for telling you about this, but I would be doing exactly the same even if I didn’t).

You can build a real, effective Twitter account THAT YOU CAN MARKET TO in a matter of weeks without HAVING TO DO ANY WORK AT ALL.

This service does it all for you.

It’s limited.
The lock-in prices are limited.
This is a genuine early bird opportunity and I’m glad I’m in a position to tell you about it.

Go watch the ENTIRE video now – HERE

For the first time on my blog I’m not referring to my own foul mouthed outbursts…

I still remember as a child my gran used to threaten to ‘wash out my mouth with soap and water’ if ever I said something a little ‘choice’ in her presence.

Of course now she’d be locked up by Social Services, but it did make me aware of the power of an anglo-saxon vocabulary ( I’m told that the swear words we enjoy today are all mostly old English).

It reminds me of the time that my mum – aged 73 – laughingly called my sister an affectionate name when she did something silly at the dinner table..

Except mother got the words ‘twit’ and ‘prat’ mixed up and a dozen or so guests listened to her lovingly call my sister a ‘tw*t’ as she ate her meal. Longest silence I’ve heard in years.

But I now have some very welcome explicit language for you.

Ready?

Colin Bennett was one of the marketers who grabbed our 121 Mentoring offer

And he’s absolutely delighted with the outcome as you can read in his testimonial>>

It’s not fair to Colin to tell you about his business but enough to say that the progress we’ve made together in the last few days has been quicker, more efficient and he tells us he’s seen more results than with any other support he’s received.

We still have a couple of places left, but they’re steadily being snapped up and I can’t see any being left for much longer. It IS an investment  but if you’re serious about moving your online business forward , and QUICKLY, then check out the website at http://www.121mentoring.com and start working with us today, on YOUR business.

It’s like having your own techy team working for you, and with people you can trust…If you’ve ever tried outsourcing tasks in the past, you’ll know what we mean 🙂